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New iOS/Android App from Layar and Pearson Offers Augmented Reality for Print Books
Augmented reality for print books is something we’ve seen a bit of already and we’re likely going to see a more of especially for certain user groups (e.g. children) topics, and genres.
Print textbook pages come to life with today’s launch of Pearson BouncePages
Now available on any mobile app store, this free app allows parents, teachers, and students to instantly launch interactive instructional content directly from a textbook page. The app was developed in collaboration with Layar.
By simply snapping a picture of a pre-tagged textbook page on a mobile device, students discover interactive content illustrating the concept being taught. Engaging and educational, the interactive content includes friendly characters, entertaining scenarios, and effective explanations of the material. These features personalize student learning and provide interactive tools that allow students to practice what they are learning.
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Direct to Bounce Pages App (for iOS)
Direct to Bounce Pages App (for Android)
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Harper Reed : using social media to promote Barack Obama's bid for the US Presidency
Reed was in South Africa last week to speak at The Digital Edge, a technology conference. His topic, How Blending Technology and Marketing won the US Presidency, has netted him speaking engagements around the world...
Reed believes that the success of the campaign "would be a pretty good case study" for large brands venturing into the world of data and social media...
Asked what advice he would offer to our local political parties entering an election year, Reed is unambiguous: "Technology can't actually help you if your candidate sucks."
Given the right candidate, though, Reed believes our high mobile penetration rate lends itself to grassroots organising by cellphone. Click this link for the full article in the Mail & Guardian